your marketing campagin is only as good as your targeted customer
The Location history of a consumer provides critical information: where they like to shop, what they buy and how often they make the trip. This data gives you great insights and the ability to target your customers and deliver relevant ads.
Geofencing is a technology that defines a virtual boundary around a real world geographical area. In doing so, a radius of interest is established that can trigger an action in a phone or other portable electronic device. Target your customer!